Call to Action Strategy

Tell People HOW

Tell people to act and make it easy for people to purchase. When you make it easy and give people as many options as possible, you’ll experience an increase in sales.

In your marketing material, give people a variety of response options – call, email, or visit a website. The reason why this works is because some find it easier to pick up the phone and respond to an ad, whilst others find it easier to text or send an email. Others prefer face-to-face.

When you make it easy for people to pay, your sales increase as well. So feature as many payment options as possible – credit cards, direct debit, financing etc.

Tell People WHEN

Many buyers tend to shop around and compare different products / offers, and then think about these options over a period of time. When it comes to making a decision on what to buy, many can procrastinate.

To maximise your sale success, it’s vital to step that procrastination from occurring. The way to do that is by creating a sense of urgency, through limited offers and deals that give them savings or other kinds of benefits if they purchase right now rather than later.

In sales copy you can create a sense of urgency by using words such as:

  • Today
  • Hurry
  • Offer ends 30-03-19
  • Only 30 seats left, so hurry!
  • Limited offer
  • Act now to avoid disappointment

It isn’t enough to tell people to act now. You need to be very specific about how you want them to act.

Tell People WHY

When you ask for the order (whether it’s in a face-to-face situation or in your sales copy) always summarise the reasons why they should order. In other words, summarise the main benefits of purchasing or taking the next step.

For example: “Take your first step towards sacking your boss.. Enrol in the course today you’ll be working for yourself earning a full-time income in no time at all”. 

If the next step you want them to take is to request a consultation, summarise the benefits of the consultation.

“So – before you build your next house, make sure you are armed with all the facts to avoid these mistakes, and save thousands of dollars in the process. Arrange your FREE copy of “16 Costly Mistakes People Make When Building Their Home and How to Avoid Them and Save $1000’s”. To do just that, call 1300 xxx xxx or visit our website at”