Founder & CEO

Koos Kruger has 25+ years of progressive experience in management, finance and operations. A chartered accountant with a proven history of growing both top and bottom lines of businesses. He has a broad industry background in health care, construction, financial services, manufacturing, fast moving consumable goods and professional services. Koos was born in Johannesburg, South Africa and began his career at KPMG in 1986. As a chartered accountant he worked with small to medium-size businesses helping many entrepreneurs with the success of their businesses.

“I want to help business owners enjoy retirement, that’s why I’m focusing my energy on Exit Planning.”Koos Kruger

In the mid 1990’s he moved into the corporate setting as a finance executive working for SAB Miller and Standard Bank, where he led many large-scale transformation projects including the implementation of SAP in both organisations. In 2000 he moved back to KPMG and was responsible for one of their consulting practices. Over a two-year period he quadrupled the size of the business and some of his clients included HSBC, BHP Billiton, Allianz Insurance, Munich Re, Nedlloyd and South African Government.

Koos moved to Sydney, Australia where he currently lives, at the end of 2004. Today he works with clients through his consulting businesses helping businesses with practical solutions on how to solve complex business problems in an easy manner. Kruger Services specialises in business advice and exit planning services for business owners of small/medium businesses.He holds memberships with the Institute of Chartered Accountants Australia and New Zealand, the South African Institute of Chartered Accountants and Exit Planning Institute.


ROBERT MOORE Queensland Director

Robert enjoys the creativity that comes with the industry as no two clients’ situations are the same. He strongly believes through listening and understanding to what clients are saying, you can identify the red flags in their business. It is the solutions to these issues that he sees as the part where he can really add some value.

His other passion is for cloud accounting, which saw him become Queensland’s first Gold Partner for Xero accounting software.

In addition, Robert’s areas of speciality include:

  • Business Start-ups
  • Business Improvement
  • Cloud technology innovation
  • Business structuring
  • Benchmarking
  • Due diligence
  • Business intelligence and reporting

He also regularly participates in the Annual Griffith University Innovation Challenge where he mentors university students who are attempting to commercialise business ideas to the open market. Robert graduated with a Bachelor of Business from the University of Southern Queensland in 1992.

Some call him a business coach but he’s not your usual type of coach. He is not an accountant; he’s not a financial planner. He is not a university graduate. He is not an academic. He is a very practical entrepreneur and businessman who started his first business at just eighteen years of age, and has had a lifetime of hands-on business operation in various fields of endeavour. Eric has always backed himself with his own money. He started with nothing, without the benefit of being born to wealth or old money, so he had to make his own. He made mistakes and has seen tough times. But he learned from his mistakes and identified a pathway to success that’s been proven by himself and his clients time and time again. All of his experience and knowledge is now available for the people who work with him.

ERIC PURVIS Western Australia Director

Unlike a lot of business coaches who simply talk the talk, Eric has walked the talk―and still does. He’s taken businesses from time-sucking, money-sucking bombs to well-oiled machines that run on autopilot without any need for the owner to be involved in the running of the business. He calls himself a Transition Advisor because he takes businesses and their owners through the transition from coal to gold.

“I like introducing to SME business owners’ different ways of doing business. At whatever the stage they are at, in the business growth cycle, there are always opportunities by looking into their business window, to provide an unfamiliar perspective for their consideration, that they may have not yet seen. Simply put, I enjoy challenging the business status quo, questioning the strategy and decision-making processes, to ensure other possibilities have been considered and rejected as inferior before decisions are made. I assume the role of guardian to the business mission and goal focus, by providing a framework for maintaining and strengthening owner’s goal focus and accountability, as well as business advisory to help owners navigate through the challenges of business tasks.” 


Richard Ames is a dynamic, energetic Business Advisor with 25+ years of progressive experience in many different corporate organisations, across a variety of markets, nationally and internationally.

Richard has held managerial roles that manage the commercial sales and financial functions of organisations by optimising the utilisation and motivation of staff and selling opportunities. Richard actively worked with executive management teams, ensuring planned objectives are being achieved, providing operational recommendations that are supported by regular business performance analysis as well as delivering a broad variety of corporate management projects.

Richard is a strong relationship leader with individual commitment, accountability, and proven achievements. He now assists business owners achieve, by helping them to move their business to the next level. Providing a business reporting cadence, discipline and framework for problem solving and decision making.


Highly creative and trusted Business Development executive with broad background in B2B sales and marketing. I am also a people person, that possesses good communication skills.

I’m currently working for Business Companion, a performance-oriented Business Advisory firm for small and medium sized businesses. We help business owners to achieve their goals through combination of analysis, strategy, planning and implementation techniques. Our ValueAccelator business performance program, gives our clients a step-by-step blueprint to build their business and take it to a new level of success. These programs include access to advisors, a workbook outlining steps, diagnostics, software and more.



Business Exit Companion is a performance-oriented Business Advisory and Exit Planning firm for small and medium sized businesses. Founded in July, 2012, we have provided services to businesses around Australia. We work with businesses of all sizes to transform their Business Vision into Business Reality. Using a combination of analysis, strategy, planning and implementation techniques, we work with business owners to help them achieve their business growth objectives.

What Makes Us Different

  • We provide small to medium-sized private companies with the same resources, expertise, and representation that is usually available only to larger companies.
  • We are focused on start-up to medium businesses.
  • We devote senior-level attention to every engagement regardless of size.
  • We provide In-depth research, rigorous analysis, and carefully designed materials support each client’s objectives.
  • We help clients set realistic goals and then work hard to exceed them.

Our Values

We are committed to acting with integrity and honesty when dealing with our clients, employees, vendors, and business partners so that we continue to maintain the trust and confidence of those with whom we deal.


We commit to work with our vendors and business partners in mutually beneficial ways, and, as far as possible, require that our clients, vendors, and business partners act in accordance with our values.


We aim to provide services of the highest professional standards, appropriate to our clients’ own requirements. This involves staying close to clients and building effective relationships that allow needs to be identified early and to be quickly satisfied. In short, we take pride in our work, our services, and our company and being accountable for our actions.

OUR Advisors

We expect advisors to make a significant contribution to the team while maintaining a professional attitude. We encourage advisors to develop their skills through education and training and we keep them informed. We require all advisors to act in an ethical manner both within the company and in dealing with other organisations, and to comply with all applicable laws and company policies.


We strive to work within our communities, to be sensitive to the environment and other local issues, to be aware of wider governmental issues, and to give back to our communities by being supportive of appropriate community initiatives and charitable causes.