How to write articles that get your phone ringing
Articles, whether they appear in magazines, newspapers, content websites, blogs or e-newsletters can be very effective marketing tools for any business. They are great for boosting your credibility by pitching you as an expert on a certain topic. They can also be powerful for attracting well-qualified prospects to your business and/or your website.
5 Mistakes People Make When Writing Articles:
ONE: Too much sales pitch and not enough information:
Articles by their very nature, are supposed to provide a reader with valuable, information or entertaining information that they can then use to improve their situation in some way. Some business professionals though, see articles as a vehicle to simply deliver sales information.
TWO: Too much information and not enough sales pitch:
It’s great to deliver value to your reader but it’s also important to keep in mind what you want to achieve (which should be to build credibility and attract qualified prospects). The trick is in delivering enough information to provide some great value but ensure that information is incomplete in some way. In other words, ensure they need to contact you to find out more about how to achieve their goal.
THREE: Written in a boring way:
This is self-explanatory. If it is boring to read, it won’t get read – simple as that.
FOUR: Topics that DON’T interest the target market:
Don’t be tempted to simply write articles for the sake of it. More specifically, write articles on topics that relate to the product or service you’re selling and pitch you as an expert in the product/service/need of your target market.
For instance, if you are a dog trainer, it makes sense to write articles on:
- The Shocking Truth About Dog Training … Why Some Training Methods Actually Harm Your Dog
- 5 Easy Steps to Train Your Dog to Walk on a Leash
- The Truth About Reward and Punishment
FIVE: Too much technical information and not enough examples:
People don’t understand a lot of technical jargon. And they don’t want to read a whole bunch of theory about how to do something. They want everyday language and they want to read real life examples of the ideas that you’re communicating in your article. If you can do both of these things, you’re one step closer to winning your audience.