To Know Your Customer is to Serve Your Customer… AND Your Business

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Many businesses operate a “splatter gun” approach – trying to sell to anyone and everyone that walks through the door.

It may work for Coca-Cola, but rarely for small and medium sized businesses. A better understanding of your target market will equip you with the knowledge to effectively target your market and convert more potential customers into real paying customers.

Believe it or not, a slower economy is the perfect time to get to know your customer.  By considering who your ideal customer is now, and getting to know them better, you’ll be able to refocus your business and product/service. You will be able to offer and market your efforts better so that your business is positioned to attract all of your industry’s “A” class clients as market conditions improve.

Questions to Uncover About Your Ideal Customers:

  1. Who are they?
  2. What do they buy?
  3. Why do they buy?
  4. When do they buy?
  5. How do they buy?
  6. What is it that they expect from you?

By considering who your ideal customer is and aligning your business with their needs you’ll be able to provide a higher level of service, reap the rewards of increased customer satisfaction, and relieve yourself of the headache of dealing with those “D” class clients.

5 Easy Strategies to Align Your Business with Your Ideal Customers:

  • Just ask – What a lot of firms forget is to actually just ask what their customers think and feel.
  • Talk and listen – Simply talking and listening to your customers can make a real difference.  This face to face method gives you an instantaneous direct response which is such a valuable piece of market research.
  • Interact – The best way to get to know your customers is to connect with them at a level that is familiar to them.
  • Adapt – Adjust your strategy immediately from what you find out about your customers. What a customer wants today may be different from last year.
  • Direct is best – In a B2B (business-to-business) situation, speaking to the person responsible for buying your product can potentially save you a great deal of time.

Your ideal customers are not like just any other paying customer – they’re the ones that boost your bottom line and leave you with a smile on your face at the end of the day.

As with all customers, it’s important to remember that your ideal customer’s needs’ are ever changing and being responsive to market changes by tailoring your offerings and marketing campaigns will result in increased conversion and retention rates.  The key is to strengthen your connection with your ideal customers. Stay on their radar. Get to know them. Ask. Listen. Interact. Adapt.

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