3 other important ways to maximise your catalogue sales
Featuring compelling sales copy for your products is obviously very important. But it’s also important to give buyers a reason to buy from YOU and reasons to buy online. Here are some tips:
1. Full page guarantee statement with graphics
People sometimes get nervous ordering by mail because they haven’t physically seen the product and they might not be 100% convinced that it’s right for them. Featuring a guarantee is a great help.
2. Bonus purchase offers
These can be amazing for bumping up your average order values. For instance, if a customer purchases over a certain amount, offer them the opportunity to receive an additional bonus item free. Promote this offer on a page of its own and also mention it on each catalogue page.
3. Seven Reasons to Buy …
As mentioned earlier, sometimes people are a little skeptical of buying directly from a catalogue. To build trust with your reader, feature the top 7 reasons why people should buy their products from you online. You might include things like range, the fact that they don’t need to leave home, the fact that you have a money back guarantee and so on.
As you can see, catalogues can be a great tool for boosting your average sale and increasing repeat purchases, by providing customers with more information on your range of products or services. If you’d like some more simple, yet effective ideas on how to boost your bottom line, give us a call now on 1300 85 64 77!