Catalogues can dramatically increase your sales volume in a low-risk and affordable way, generating more repeat business from your existing customers and increasing retention.
Why use a catalogue to boost customer retention?
The aim of a catalogue is to showcase your ‘special offers’ with the view of encouraging buyers to visit your store or to entice customers to buy direct via mail order – in short, they’re designed to retain your customers, keep their interest in your products and keep you top of mind.
Catalogues are great for ‘casting a wide net’, that is, offering a wide variety of products and services, then sitting back and seeing how many customers are caught in that net (so to speak). Catalogues are also great at ‘filling in the gaps’ for customers regarding your products.
One of the most common misunderstandings between businesses and their customers is that the business owner or marketing manager thinks that their customers know about all the products and services that the business offers. In reality, they overwhelmingly don’t.
Catalogues are a great way of making your customers aware of all the products that you sell. The benefit of that is, of course, to generate more repeat business from your existing customers. Ideally, to retain customers, you want to foster in them a ‘buying habit’. The more your customers are in the habit of buying from you, the more they will continue to do so.
How to have your catalogue sell more products
- Convert it to PDF
and email it to your prospects and customers. - Feature it online
in an e-commerce format. Create your own online shopping environment and you’ll find your sales increase dramatically. - Give it to all customers at point of sale
and point out complementary products that may interest them, based on what they have just purchased. - Send it to your suppliers.
They already know and trust you. They might keep it in the waiting areas of their offices or pass it on to others. The more your product catalogue circulates, the more brand recognition you receive and the more you remain top of mind with your market.